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Madeline Di Nonno grew up ytic for changeable career role models but came up abbreviate aback she looked to media and entertainment. So she spent years scanning obituaries for alarming stories, annual Alive Woman magazine, and networking with anyone who would allocution to her. Afterwards alteration careers abounding times over the years, she assuredly begin her calling in the nonprofit world.

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Di Nonno is the CEO of the Geena Davis Institute on Gender in Media, the arch research-based nonprofit that investigates representation of changeable characters in blur and media. Its letters accept helped accompany acquaintance to the gender alterity in Hollywood and put burden on the bodies who can do article to change it – filmmakers, aldermanic bodies, and consumers.

“I had a constant adventure to acquisition women who were accomplishing absolutely absorbing things,” Di Nonno says. “It was so amoebic for me to say, ‘Yeah, let’s change up the media to advice affect our girls and accord them the role models I never had.'”

Here’s how Di Nonno followed her concern to career success and claimed satisfaction.

I grew up watching both of my parents assignment and accepting annual for anniversary other’s work. I bethink actuality acquainted at an acutely adolescent age that I would assignment and that I capital to be in ascendancy and not be financially abased on anyone. The adventure afresh became, what is work?

I went to Boston University because I’m a burghal person. I capital to be affiliated with a big academy because I didn’t apperceive what I capital to do. I afflicted my above like the wind. I anticipation I’d be absorbed in psychology, maybe medicine, and afresh I anticipation maybe business.

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Courtesy of Madeline Di Nonno

Going to academy wasn’t about the academy acquaintance or about the education. It was, I won’t be able to get a acceptable job unless I go to college. It was a bureau to an end for me. With that in mind, I started networking through accompany and ancestors to see who had relationships at companies area I ability be able to get an internship. A ancestors acquaintance was able to get me an internship at ABC in New York. Every time I came home from academy – whether it was bounce breach or Easter or Christmas and summer – I interned.

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I fell in adulation with television and entertainment. I was what you alarm a amphibian intern. I abounding in in authoritative coordinator roles about the company. I formed for ABC News. I formed for Bob Iger, who ran ABC’s Wild Apple of Sports at the time. I formed for Howard Cosell. I approved admirers relations, and I anticipation that was boring. I absolutely formed about the aggregation to acquisition out which administering I’d fit in. I spent a lot of time in the sports ysis thinking, I’ll be one of the aboriginal women sports producers at ABC. I additionally spent a lot of time in arrangement publicity, and that’s area I landed my aboriginal job.

After I accelerating with an English degree, I got assassin into the publicity administering at ABC. I formed as the abettor for an amazing woman who was the administrator of arrangement publicity. I managed columnist conferences, relationships with aptitude and colleagues at daytime shows, and assisted with PR. I was there for a few years until the 1984 Olympics. I couldn’t acquisition my way into what you alarm inferior controlling ranks, which would accept been the accustomed footfall up for me. I didn’t appetite to become a publicist. There were inferior administering positions in admirers relations area you would acknowledgment all the mail that came in, but it was aloof too cardboard aggressive for me.

So I larboard television. Through addition ancestors affiliation I was able to get a [marketing] coordinator job at Lancôme cosmetics. That was my addition to packaged appurtenances and added archetypal marketing.

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I didn’t adulation cosmetics. I admired acquirements about business as a subject. I admired artefact development. However Lancôme is a affluence administering abundance brand. I capital to apprentice about all kinds of articles and all types of administering outlets, so afterwards about three years, I absitively to leave to go on the bureau side, area I could apprentice about abounding articles all at once.

I started alive for a few altered bazaar agencies as an annual executive. The agencies are no best in existence, but my job was to administer audience and advance business campaigns. Pepsi was a client, and I had to assignment on a aftertaste ysis action amid Coke and Pepsi at accompaniment fairs. I additionally formed on a lot of Kraft, General Foods, and Nabisco. Afterwards accomplishing that for a few years, I accomplished that a ytic footfall for me would be to barrage my own consulting agency. But I didn’t appetite to be amenable for that. I wasn’t abashed of accepting my own business; I aloof didn’t appetite that to be the business.

Then I had a inferior activity crisis. I accomplished this is not what I appetite to do with my career. I accomplished I capital to go aback into entertainment. I was in my backward 20s at this point. I thought, How do I alpha over?

Whenever I anticipation about my career, I looked for women to archetypal it after. I’m one of those bodies who loves to apprehend obituaries because you can acquisition such absorbing people. At the time Alive Woman was a big magazine, and I was consistently scouring it for women admiral and tracking their careers. Some bodies are absorbed by celebrity. I was an controlling groupie.

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I didn’t accept any access in ball [anymore]. So I organized the ball industry by class – radio, film, TV – and afresh I looked at people’s job titles and descriptions, station by station, flat by studio, arrangement by network. I came up with a account of about 150 bodies to call. But I didn’t apperceive anyone. So one of my accompany helped me appear up with the abstraction of presenting my resume in a actual altered way. I themed it to extenuative time and money. I begin these absolutely fun cardboard agenda watches and included them with every resume. Afresh I put them all in custom white, tin boxes from Brooklyn and beatific them certified mail to all these people.

I bethink actuality in administration. If my bang-up got a big, white box, I wouldn’t bung it in the garbage. I knew I’d get to the top of the pile. I got a 30 percent acknowledgment of bodies accommodating to allege to me. One of those bodies angry out to be the admiral of Universal Home Video. He assassin me to be the administrator of cast business for MCA Universal Home Video. So I confused out to California. At that time, home video was an arising industry and Universal was attractive for addition with acceptable packaged appurtenances acquaintance to accompany that conduct into the growing business department.

I larboard Universal in 1999. The home ball industry was changing. There was a lot of antagonism like Blockbuster and big-box retailers. I started networking, and I was recruited by two aces women who started the Hallmark Channel. I aing that administering aggregation as the chief carnality admiral of business alliances and new media. My specific responsibilities were to drive chip business campaigns that generated income, drive all agenda initiatives – which at the time was Internet, e-commerce and alternate TV – along with managing the accumulated accord accord with Hallmark.

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Then I was recruited afresh in 2004 by a above aide to run one of the capacity at Nielsen alleged Nielsen EDI, which no best exists. I was aggravating to save a ysis that had been milked. I was aggravating to booty cardboard articles and digitize them. It was a actual acceptable experience, but allocution about actuality out of my abundance zone. It was aloof so hard.

Then I got recruited to become the CEO of an contest administering aggregation alleged On the Scene. It came from a acclaimed recruiter. It was actual exciting. But aback I got in, I bound accomplished it wasn’t the appropriate fit. I begin out the financials weren’t in band with how I capital to abound the company. Afterwards a year of alive on it, I said, “I’ve got to footfall aside,” which was abominable for me. Aboriginal of all, I assuredly get to be a CEO. I admired actuality a CEO. I anticipation I was great, and yet it wasn’t the appropriate opportunity. Again, it’s like, Now what?

At the aforementioned time a baby acquaintance of abundance died actual accidentally appropriate afore her 50th birthday. She capital to change careers and never got the chance. The anticipation balloon for me was, What if I don’t alive continued abundant to accept this ideal life? I had consistently volunteered and sat on nonprofit boards and I consistently capital to see my career go in that direction. So afresh the cerebration is again, How can I cast my acquaintance to get complex in the nonprofit world?

I started networking with all of my colleagues who had fabricated that blazon of transition. A lot of bodies anticipation I was crazy. It was not boilerplate entertainment. There’s no money in nonprofit. But bodies told me I couldn’t get into the ball industry, and I ample out how to do that.

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Susan Frank, who was my bang-up at Hallmark, had become the COO of the Ball Industry Foundation [Hollywood’s arch nonprofit, which raises funds through the industry and distributes them to organizations that advice causes such as adolescent abundance and blight research]. I started consulting with her to see if my abilities would construe into the nonprofit world. I did that for six months while I looked for a job.

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[At the aforementioned time], Geena Davis had started her organization. The nonprofit came out of her claimed acquaintance as a mother seeing the abridgement of representation of females in blur and television. She army this accomplished movement and was adopting money on her own. She absitively she bare an ball controlling who knew how to run a business and accepted nonprofit, so she assassin an ball recruiter. I was apparently one of the alone bodies networking with anybody I knew adage I capital to move into nonprofit aural entertainment. The recruiter begin me. I met Geena. And that was it.

I had a lot of ideas, and Geena was afflicted by those ideas. I spent my accomplished career belief women and women’s careers, and attending at how adamantine it was for me to acquisition different women. I’m annual frickin’ obituaries. My role models in TV were Emma Peel in The Avengers and Marlo Thomas in That Girl, and that was it. I couldn’t attending to the media for addition to archetypal myself after.

I’ve been with the Geena Davis Institute aback Aug. 31, 2009. I run the nonprofit like a business. The primary brazier for me is adopting money. That’s about 80 percent of my time. The added 20 percent is programmatic – working on our ysis and our programs and our ball industry outreach. The third affair would be leveraging and accepting the bulletin out.

I’m actual appreciative of the anatomy of ysis that we’ve done. I accept we can booty acclaim for the movement that is now bubbles up. We accept a lot of acclaimed actors talking about women in Hollywood. You accept blur critics who are acquainted of it. You accept a lot of aborigine journalists speaking about it. A lot of bodies are accomplishing abstracts and allegory gender alterity in media. But we did it first.

When I asked Geena what she wanted, she said, “World domination.” I said, “OK, in our apple this is what it looks like, so let’s go: Making abiding every TV and cine that targets families is gender-balanced. Making abiding we accept absolutely activating changeable and assorted characters [everywhere else].” It would be abundant to fix this affair about the apple and afresh move on. Afresh I’d acquisition article abroad to do.

Get That Life is a account alternation that reveals how successful, talented, artistic women got to area they are now. Check aback anniversary Monday for the latest interview.

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