Kenneth Andersson for HBR
Are you acquisitive to change careers? Break into a accomplished new band of assignment that makes you bound out of bed, blessed to go to assignment every day? Parlay claimed passions into able endeavors? Or focus on a altered clientele, blazon of product, or service?
We all apperceive the ability of LinkedIn for job hunting and networking. But how do we use it to advice change careers—to accomplish abiding we’re begin by the appropriate recruiters, hiring managers, colleagues—not ones from our past, but from our approaching careers?
It’s appetizing to actualize an “everything beneath the sink” contour that makes you attending able for both the job you accept and the one you appetite or for a array of new functions, industries, or roles. But that’ll aloof abash your readers and accelerate them running—to others’ LinkedIn pages.
Instead, focus your contour on your new career direction, aloof as you’ve tailored your resume to specific jobs. In both cases, you highlight your best accordant adventures and abbreviate or omit the rest. Here’s how to do that on LinkedIn:
Headline. Focus aboriginal on your headline. LinkedIn auto-populates this acreage with your accepted position, but don’t let it. Instead, use the 120 characters to address your own clear headline.
Why is this so important? If I’m ytic for addition like you on LinkedIn, my chase after-effects will acknowledge alone your name and banderole — and I could calmly discount you. But if you address an alluring headline, I’ll booty the time to bang to your absolute profile.
Let’s attending at how one mid-careerist uses her characteristic banderole to allure the appropriate bodies and opportunities.
Kristi Sullivan’s been a acknowledged business controlling for over 15 years. While still actual committed to her accepted Business VP role, she additionally wants to add a new administration to her career path: business baby businesses in the bloom and wellness industry. And she’s a adherent yoga practitioner and instructor. So this is her two-part headline:
Holistic health/yoga instructor, consultant, connecter * Business controlling for baby businesses & nonprofits
She anon distinguishes herself from added marketers by putting bloom and yoga first. And she attracts bodies defective advice with their holistic bloom and yoga businesses.
Check to see how characteristic your banderole is by ytic LinkedIn for bodies like you. Kristi begin lots of “marketing executives” but no one abroad with holistic bloom and yoga in their headlines—a actual acceptable sign.
Summary. Now that your banderole has admiring the appropriate people, accumulate them reading. Tell a acute adventure and address it in the aboriginal person. Unlike resumes, your LinkedIn arbitrary gives you abundant added amplitude (up to 2000 characters) to highlight accomplished accomplishments and affix them to what you appetite to do next.
This is abnormally important if you’ve afflicted careers before. Craft a adamant anecdotal that pulls calm what ability contrarily arise to be burst pieces of your able past. This will abstain abrogation your contour clairvoyant apprehensive what the heck you’re aggravating to do now—or why you arise broadcast and unfocused.
Here’s how Kristi accomplishes this. She stitches calm three areas of her able and claimed endeavors: business baby businesses/nonprofits; women’s business success; and holistic health/yoga apprenticeship and business consultation.
She anon hooks her contour readers with this aperture statement:
I am adherent to and excel in three areas—each breadth deepening the others: business baby businesses and nonprofits; women’s business success; and holistic bloom and yoga. Let me aggrandize a bit on each:
She makes it accessible for readers to bound brush her arbitrary by including headers that alarm out anniversary of the three areas. And she introduces anniversary breadth with a book that ties it to the others. For example, in the Women’s Business Success section, she connects to her 15 years of business at the bread-and-er development ability centermost breadth she’s been working:
Because I’m amorous about enabling women to accomplish absolute differences in the abode and the abridgement at large, I launched the Farmington Valley affiliate of B.I.G. (Believe, Inspire, Grow).
And again in the Holistic Health/Yoga Adviser and Adviser section, she makes access to her assignment in bread-and-er development and women’s business by noting:
I see holistic bloom as a ytical basic of individuals’, organizations’, and communities’ wellbeing.
Finally, she ends her arbitrary with an allurement to specific types of people:
I’m consistently absorbed in audition from holistic bloom business owners and women entrepreneurs, as able-bodied as bread-and-er development professionals. Please acquaintance me via InMail.
Experience. Once you’ve nailed your banderole and summary, clothier anniversary of the positions in your acquaintance section. Here’s how:
Here’s an archetype of how Kristi focuses on some of her best accordant accomplishments—fund raising, applicant acquisition, and amusing media:
I’ve brought in $.75M in new allotment and over 20 new clients… I accustomed this Connecticut nonprofit’s attendance on Facebook, Twitter, LinkedIn and YouTube, growing its followers by 150% in the aboriginal year. I additionally conceived an e-newsletter, blog and vlog to enhance our amusing media attendance and website…
Recommendations. As with any LinkedIn profile, sparingly add recommendations to called positions — the ones best accordant to the new blazon of assignment you’re seeking. Invite one or two bodies to acclaim you. And don’t alternate to absolute their testimonials; you’ll accomplish it easier and faster for them, and added able for you. Tell them absolutely the blazon of positions you’re now targeting and the abilities you’d like them to highlight.
Images and Media Samples. Again, as with any LinkedIn profile, use images and media samples to draw absorption to your best absorbing accomplishments. Add them alone to the positions you appetite your new contour readers to focus on. For example, Kristi added her bright business agenda to her arbitrary section, a video awning attempt and articulation to her presentation about centralized amusing media strategies, and a photo of her teaching yoga on a actor paddleboard.
When you’re aggravating to get into a new band of assignment you accept to prove that you accept abilities in a new breadth back you’ve consistently focused your career elsewhere. With a targeted contour that catches readers’ absorption you’ll position yourself able-bodied to accomplish that change.
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