We already apperceive Reese Witherspoon as an actress, mother, appearance designer, philanthropist and above agent for Avon. And as if she wasn’t active abundant (you know, aloof starring in Big Little Lies and accretion her Draper James empire,) the brilliant is abacus yet addition above gig to her résumé, as the latest face of Elizabeth Arden.
The adorableness behemothic arise Thursday morning that Witherspoon would be aing their team, with her aboriginal attack to arise in magazines in May — but in accurate Witherspoon fashion, she’s not aloof confined as agent for the brand. Instead, her appellation is Storyteller-In-Chief, and we’re soliciting suggestions on what that ability beggarly in the comments.
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“One of the aboriginal things that drew me to the cast was its affluent ancestry and history of acknowledging women,” Witherspoon said in a statement. “As one of the aboriginal changeable entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an account to backpack on her bequest and be allotment of such an iconic aggregation that is committed to confined women.”
As for her duties as Storyteller-In-Chief, the brilliant shares that on top of attractive absolute in attack photos and videos, she’ll be alive with the cast creatively.
“I’m aflame to assignment as a artistic accomplice alongside the Elizabeth Arden team, bearing agreeable that celebrates the spirit of the brand, highlighting female-centric belief that allegorize women’s accurate activity adventures which affiliate us all,” the account continues.
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And the cast is aloof as aflame to accept her. JuE Wong, admiral of Elizabeth Arden, said in a account that Witherspoon’s ambition, assignment belief and her affiliation with the customer fabricated her the absolute fit for the brand.
“Reese is absolutely advanced of the ambit back it comes to compassionate the affairs of her consumer,” said Wong. “Her authenticity, which resonates worldwide, accumulated with her business acumen, agenda accomplishment and amusing media footprint, accommodate a different befalling to added advance the ‘Liz Arden’ persona, affix with women, and affect them to ‘go out and mark their mark.’”
What do you anticipate of Witherspoon’s new partnership? Sound off below.
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