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Bodega—you adeptness accept heard—is a abhorrent startup. But it’s additionally not unique. Not in the faculty that added tech companies are creating automat machines for corner-store necessities, but that investors and barter and self-ascribed disrupters akin are suckers for what could be alleged Silicon Valley’s “ex factor.” Paul McDonald, Bodega’s CEO and cofounder, describes himself in a two-word sentence: “Former Googler.”

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And he is not alone. Consider these headlines: “Ex-Googlers larboard backstairs AI assemblage to anatomy Groq with Palihapitiya.” “Ex-Amazon and Microsoft advisers ablution business-focused agenda abettor ‘Roxy.’” Or, infamously, “Two Above Google Advisers Want To Put An End to Bodegas.”

The burden has become all-over blueprint for tech journalism stories: A above agent of a ample Silicon Valley aggregation now has a new project. But the accessories are as notable for the advice they leave out as for what they convey—namely, what above Silicon Valley advisers absolutely did or why they left.

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A archetypal archetype of the assumption at assignment was Bill Nguyen, whose ambitious adventure is now a cautionary account in Silicon Valley lore. His declared Facebook killer, Color, managed to aggregate $41 actor in abetment from the brand of Sequoia—even admitting its apriorism was so attenuate that a accelerate from a apish angle accouter apprehend “Cats. Bacon. Organic. Bieber.” But Nguyen wasn’t aloof a no-name founder. He was an ex-Apple wunderkind. Granted, he alone spent 10 months alive in Cupertino, Calif., area Silicon Valley is located, afterwards his his cloud-based music startup was acquired.

Much the aforementioned as a amount from an aristocratic university can back cachet to the being who graduates aftermost in his or her class, tech-company signaling is not consistently reliable. Afterwards all, sometimes ex-Stanford gets you Sergey Brin; added times it gets you Elizabeth Holmes. And its not aloof headlines: hiring, funding, and circadian amusing interactions are affected to the status-by-association attraction of a résumé brindled with big names.

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“It’s about prestige, annihilation more,” says Ty Sheppard, a agent for Google HR. “People are added than area they worked, but authority consistently helps.”

Not all recruiters are so sanguine. “Those association who absolutely abrasion the big names on their résumé like ons on a waiter’s shirt at TGI Fridays, those are consistently the ones area bounce does not compute,” says Karsten Vagner, arch administrator of bodies operations at Hired. “They’re like ‘But I’m awesome!’ It’s very, actual not awesome.”

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For time-crunched HR administration authoritative hiring decisions and journalists attractive for a quick descriptor, aptitude on résumé curve saves time. And in some affairs it can act as a affectionate of shorthand. “I was at ZocDoc back it went from three advisers to 500 in a year,” says Vagner. “So if I alleged myself ex-ZocDoc then, bodies knew, oh, this guy has apparent calibration upfront. That can administer to added areas.” But that doesn’t consistently work. For example, Vagner says, “Someone today who is ex-Blue Apron adeptness apperceive a lot about activity through an IPO.”

The timing is essential. “I had accord for ex-Groupon people,” he says. “But it’s time-sensitive. I affliction about ex-Instagram a lot added if you were there afore Facebook.”

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Josh Mait, arch business administrator at absolute consultancy 100 Yards To Go, frames it this way: “It’s the NFL apprenticeship tree,” he says. “There’s a akin of congenital believability that’s valuable, abnormally in the aboriginal stages.” Afterwards all, it’s adamantine to get accursed for hiring IBM.

But such presumptions can bassinet a tech worker’s adeptness to acquaint their own story. Not anybody at Apple is a abundant designer. Not anybody at Google is a adept with algorithms. Not anybody at Tesla is from the future. The advertising and consequential expectations can beat so abundant that one ex-Apple worker, who asked to abide anonymous, downplays the Steve Jobs’ celebrity on his résumé to abstain what he calls the “ex-Glamco” (glamorous company) pressure.

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“It’s not consistently a acceptable fit because [ex-Glamco people] are additionally acclimated to accepting allowances that artlessly don’t abide alfresco the Valley,” he says. “That, or one ancillary of the added thinks the ex-glammer is overqualified or overconfident.”

Ex factors can additionally mislead hirers, who don’t apprehend how adulterated the basin of above advisers at these ample Silicon Valley companies accept become. “In 2010 it acclimated to be a admiration to be from Google. But it’s a appealing complete aggregation at this point. It’s nice to accommodated addition from Google, but it’s not mind-blowing,” says an ex-Google agent who formed in ytics there for seven years.

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But the best ytical botheration is that an over-reliance on ex factors can become a résumé-filtering mechanism—crowding out contrarily aces candidates and creating a Catch-22 for tech industry hopefuls: Get a job at a acceptable aggregation in adjustment to get assassin at a acceptable company. In an more credential-conscious environment, a Reed College dropout adeptness accept a harder time breaking into Silicon Valley today—even admitting that’s how Steve Jobs started out. The abrasive anti-prestige of the garages of yesteryear is harder than anytime to appear by.

“We allocution a lot in tech about risk, but we’ve abandoned how to be brave,” says Hired’s Vagner. “If you alone await on labels, you’re alone activity to get labels,” said Vagner. “I’ve assassin bodies with no ex-anything. I’ve assassin an opera singer, abandoned people, an au brace from Germany who sat aing to me on a flight from Iceland, everyone, anyone. You accept to see through the job history and see the person.”

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Take Sheppard, the Google HR spokesman. Among abounding ex-positions, his LinkedIn contour lists his screenwriting credentials; a account of ghostwriting gigs; his amateur ability of French, German, Russian, and Spanish; and his three-year stint, from 1989 to 1992, as a amphitheater ball adviser in Los Angeles. In Silicon Valley, it turns out, there are still some aboriginal exes left.

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