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Question—who has the final say about what’s on-trend in appearance and what’s not? Up until a few years ago, that accommodation came bottomward to an absolute club of book magazines and top-tier appearance editors. That is, until the mega-evolution of agenda and amusing media, bloggers, influencers, and the accessibility of delivery your assessment about appearance (along with appealing abundant aggregate else).

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As some of you ability remember, aftermost September, a scattering of Vogue editors black “bloggers” as actuality the “death of style” (yes, seriously) and questioned what bloggers alike were. The after-effects threw best of the industry into a debate—were they talking about influencers, too? Wait, is there alike a aberration amid a blogger and an influencer?

Editors black bloggers as actuality the ‘death of style,’ throwing the industry into debate.

The acknowledgment is yes, there is a aberration amid bloggers and influencers. Both parties accept been accounted as non-credible media or industry sources at some point in time, bloggers audition that they’re not journalists or aboveboard websites, and influencers actuality alleged posers or wannabe celebrities. While you ability accept assumption notions of the blogger/influencer culture, we’re activity to breach bottomward the capital differences amid bloggers and influencers today and how they comedy into the accepted appearance and media industry.

Susie Lau, Tina Leung, and Bryan Boy. Photo: Getty Images

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The aboriginal important affair to remember: While best bloggers are advised influencers due to their ample following, a majority of influencers are not bloggers.

When I started my appearance blog, Simply Audree Kate, in 2011, I alone knew about two added blogs. The aboriginal was my friend’s mom’s “mommy blog” and the added was Man Repeller. I started my blog solely as a résumé builder—I had no appearance acquaintance and no industry access and was ashore in the average of Arizona.

I anticipation a blog would advice up my résumé and was an attainable way to address about Appearance Week, advertise my bed-making DIY projects, and agglomeration all my appearance thoughts into one. I never started blogging to accretion amusing popularity, chargeless product, or money—it was absolutely a affection project. Beneath than two years afterwards starting my blog, I saw that bloggers were assertive Pinterest feeds, accepting paid to abrasion clothes, and boring acceptable their own brands and businesses.

Soon, bloggers bedeviled Pinterest feeds, got paid to abrasion clothes, and became their own brands.

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The easiest way to allocate a blogger (let’s add vloggers to this category, too) is by their websites. Blogs accept consistently been activated to allotment a claimed point of view—expert or not—of a assertive topic. Back blogs grew in acceptance about a decade ago, it was a huge about-face for the industry because it fabricated appearance added accessible. Appearance was no best subjected to a scattering of magazines’ credibility of view. Appearance blogs widened the admirers because anniversary website had a specific point of appearance and altered taste, presenting their articles, photos, apparel in a altered way.

Now that blogging is boilerplate and has developed exponentially added popular, bloggers accept access due to their ample followings and circulation. A acceptable aphorism of deride to bethink is that bloggers are about accepted by their blog name, such as Appearance Bubble (Susie Lau), Gal Meets Glam (Julia Engel), Song of Appearance (Aimee Song), and Happily Grey (Mary Seng).

Today, if you’re in a allowance with 10 people, it’s not absurd there’s at atomic one blogger present. Starting a blog is as attainable as affairs a $14 area URL and hitting publish; but is it absolutely that simple? Maybe I’m biased back I run my own blog full-time, but I assignment harder managing every “department” of my blog business than I did back I formed in my 9-to-5 board job.

I assignment harder managing my blog than I did my 9-to-5 day job.

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While blogs are a massive awning category, there are three accepted tiers of blogs: micro, macro, and mega. Microblogs about accept about 500 to 10,000 followers and accept awful affianced audiences and a added affectionate environment. Macro bloggers ambit from 10,000 to 1 actor followers, apparently accept beneath assurance than a micro influencer but can ability a ample admirers and are acclaimed in the blogging community. Mega bloggers are basically your celebrity bloggers, like We Wore What, which has added than 1 actor followers, huge campaigns, and possibly ancillary businesses or projects.

Macro and mega bloggers consistently aftermath beat agreeable on their websites, sometimes accept an ability in their niche, accept curated a specific stylistic access to their work, and are arresting on about one or added amusing platforms. Today, a majority of bloggers run their websites full-time, commonly accept a baby aggregation that works for them, and are accepting paid big bucks to review, promote, and actualize agreeable about products, services, and places.

Today, bloggers get paid big bucks to advance agreeable about products, services, and places.

Chelsea Leyland, Atlanta de Cadenet, Kate Foley, and Hannah Bronfman. Photo: Getty Images

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So, what about influencers? Basically, “influencer” is a new chat for “It-Girl” or the aboriginal socialite. Think Paris Hilton, Lauren Conrad, Kim Kardashian, and others who acquired acceptance through their amusing status, antecedent absoluteness appearance stints or by accompaniment (looking at you, Vine stars).

Influencers are consistently on the VIP list, arrive to the coolest parties, and accept ample amusing followings. They don’t accept blogs (unless they started one afterwards accepting influencer status) and are commonly application one platform, usually Instagram, as their capital amusing medium. They’re trendsetters, their cast is their activity and who they are, and now, they’re actuality paid alike added to do so.

Influencers are consistently on the VIP list, arrive to the coolest parties, and accept ample amusing followings.

The close amphitheater of influencers includes DJs such as Hannah Bronfman and Harley Viera Newton, appearance industry creatives including Kate Foley and Caroline Vreeland (great-granddaughter to Diana Vreeland), Vine stars such as Cameron Dallas, or alike “Bachelor” brilliant Corinne Olympios.

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You’ve apparently apparent these or agnate influencers act as cast ambassadors for companies by announcement their artefact on amusing media—anything from cable casework to adorableness products, clothing, technology apps, or cars—you name it, they’re apparently announcement it. Influencers are mini alcove bazaar celebs. They themselves are still technically a brand, but instead of curating beat agreeable through a website, they advance their affairs on amusing media.

Man Repeller team: Harling Ross, Leandra Medine (Founder), Amelia Diamond. Photo: Getty Images

For every rule, there are, of course, rule-breakers and exceptions. There are a scattering of “OG” blogs that launched at the alpha of the agenda shift, like Man Repeller, Into the Gloss, The Cut, and Fashionista—which are all now ample media outlets.

Some of these bloggers, like Chiara Ferragni of The Blonde Salad and Emily Weiss of Into the Gloss, accept angled off their websites into added companies. Ferragni is a appearance artist and Weiss created Glossier, the mega-popular adorableness brand. Even influencers accept created their own businesses: Aloof attending at Lauren Conrad and the Kardashian/Jenner group, for example.

Chiara Ferragni of The Blonde Salad. Photo: Getty Images

So, there you accept it: The capital aberration amid bloggers and influencers comes bottomward to their business model. While bloggers abbey stylistic beat agreeable through a claimed point of view, influencers are announcement their affairs and how articles fit into it.

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Both get paid to do so, and both accept engaged, generally large, amusing followings. One isn’t bigger than the other, they’re aloof different. Regardless, one thing’s for sure—both bloggers and influencers are broadly advised to actualize a new business archetypal for our generation.

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