In the book, “Unsavory Truth: How Aliment Companies Skew the Science of What We Eat,” Marion Nestle, emerita assistant of nutrition, aliment studies and accessible bloom at New York University, credibility out that “pomegranates ability accept aerial antioxidant activity,” again asks “compared to what?” Are they added benign than (much cheaper) grapes?
Here’s how the aggregation POM Wonderful responded to Dr. Nestle’s challenge: “Comparing the bloom allowances of our artefact to added juices is not a key cold of our all-encompassing ysis program.” To which I would ask, “If you’re affairs ‘health,’ why wouldn’t it be?”
The answer, as Dr. Nestle’s all-encompassing ysis shows, is that the unstated ambition of best company-sponsored studies is to access the basal line. “It’s business research, not science,” she said in an interview. It affairs not whether the aliment in catechism is advised healthy, like agrarian blueberries and avocados, or it’s burdened with health-robbing calories from fats, sugars and aesthetic starches.
Noting that diet research, abnormally that adjourned by industry, “requires accurate interpretation,” she suggests an access that all consumers would be astute to follow:
“Whenever I see studies claiming allowances for a distinct food, I appetite to apperceive three things: whether the after-effects are biologically plausible; whether the abstraction controlled for added dietary, behavioral, or affairs factors that could accept afflicted its result; and who sponsored it.”
Consider the studies sponsored by the soft-drink industry, in which Coca-Cola has led an accomplishment to attenuate the addition of sugar-laden carbonated baptize to the nation’s blubber epidemic. For example, the aggregation adjourned a abstraction of adolescence blubber that, after attractive for a accessible articulation amid ample and bathetic bendable drinks, assured that low concrete activity, bare beddy-bye and lots of television watching were best important.
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